Whether you’re a financial advisor looking for an edge against the competition or more leads to grow your client base, local seo can help. As the name suggests, local seo focuses on the geographical area surrounding your business—a city, metropolitan area, or set of zip codes. This strategy uses targeted keywords and relevant information to increase your business’s visibility on search engine result pages (SERPs).

As a digital marketing tool, local seo for financial advisors allows your firm to connect with potential clients who are searching for financial advisory services in their own community. By optimizing your website, you can appear prominently in the “Local Pack”—the top results accompanied by a map when people search for financial advisory services near them.

Local Content

As part of a strategic marketing plan, you can use your financial advisory firm’s blog to create local content that appeals to prospective clients. This might include highlighting local client success stories, discussing industry-specific trends in your region, or promoting regional financial events that may interest residents. By focusing on the topics that are important to locals, your firm will establish itself as an expert resource that is trustworthy and attuned to the needs of your community.

Having a well-optimized Google Business Profile—formerly known as a Google My Business page—can also boost your firm’s visibility in local searches. A complete profile—hours of operation, photos, reviews, and more—provides transparency that builds trust with prospective clients.