Nicotine pouches that sit between the lip and gums are drawing attention, especially among millennials. The leading brand, Zyn, shipped 350 million pouches in 2023—a 62% increase over the previous year. And though tobacco companies like BAT have marketed these products as a way for smokers to continue smoking in places where it’s banned, they are being used more and more by smokers who quit completely or want to cut back on their nicotine intake.Resource: https://heysnus.com/et/collections/nicotine-pouches

The pouches are similar to chewing tobacco, but they contain synthetic nicotine and other ingredients rather than fermented tobacco leaves. And they don’t require users to spit while using them. As such, they’re considered less harmful than chewing tobacco. But, as research on long-term pouch use is limited, we don’t know what impact they may have on the health of users.

Nicotine Pouches: Breaking Down Different Brands and Flavors

In a press conference in January, Senate Majority Leader Chuck Schumer called for federal regulators to investigate the marketing tactics and health impacts of the pouches, including their potential to lure children. And he warned that the products could lead to an influx of young people into nicotine addiction.

The pouches are often shaped to resemble candy and packaged in bright, appealing containers that make them enticing for small children. They are also easy to access and can be easily swallowed, which can lead to nicotine poisoning if enough is consumed. In order to minimize risk, parents should be sure to keep all nicotine pouches out of sight and reach of young children.