But with so many marketers making a cult out of it, few people thinkif the blogs really don’t have alternatives. And nobody finds time to consider other, perhaps better ways and ideas.
If you plan to start your business blog, ask yourself the following 7 questions before you make your final decision.
Do you really need a blog?
To create and maintain a blog, you need to have a certain level of knowledge and skills, as well as a passionate desire (or at least a taste) to make a decent sentence out of words. If you don’t like to write like many people, you can always create an audio or video blog.
Can you really solve your business problems by creating a blog? Or maybe there are other methods of marketing on the Internet – such as SEO, Ezine advertising or publishing articles that can solve your problems just as well, if not better?
What do you want to achieve with your blog?
The first step to achieving your blog attendance is to understand what your target group is and how they are looking for information about your products.
If your audience is largely composed of people who live in your city, or they consume products that are looking for in the newspapers – offline advertising may be more appropriate for your purposes.
However, if your target audience refers to one or more of the following segments, a blog can be a very important tool for your business.
Do you really use the Internet for your target audience? If not, it makes no sense to start a blog (or any other online activity, for that matter) – it would be a waste of time and effort. It would be great to set up your virtual network.
Does your target audience read blogs? Or do they prefer to receive information in their mailboxes? If the latter is true, an electronic newsletter may be a better option than a blog.
Searching for users
The blog is a great way to improve the rating of your site in the search engine and get additional (requests) for many of your keywords.
If you know that your audience uses search engines to search for information, the blog will increase your chances of getting their attention.
What do you want to achieve with your blog?
There are many things a blog can do for your business. Blogs can help you:
- Increase your company’s visibility and search engine rankings
- Create your brand and promote your products and services.
- Create communities and networks with people who have similar interests.
- Expand your capabilities, go beyond the realm of influence.
- Create your own credibility as an expert or leader in your field.
- Show that business is not impersonal.
- Establish direct contacts with potential clients and stakeholders.
You need to know what you want to achieve through your blog in order to get a targeted audience, and spend your time and effort on activities that help, not hinder, your business goals.
How much time do you spend on your blog?
Serious business bloggers don’t just spend time on their own blogs, they also spend a lot of time reading current event reports and browsing other blogs in their area for information.
If you are ready to spend time and effort required for this kind of research, then your blog will serve as a good branding tool for your business.
If not, you should either hire someone to do marketing or reconsider your decision to start your blog.
Which blog platform will serve your needs better?
The decision to blog on one of the blog platforms is an important step, which should be taken only after you are familiar with the characteristics and benefits of each option.
This is important because it can be extremely difficult to port a blog to a new platform once it is started. Moving a blog can lead to the loss of data, search engine lists and readers. So think before you make a decision.
Decide which platforms will best meet your marketing goals and personal preferences before you make your first decision.
If you’re running out of time and want to spend more time on writing than on technical issues, platforms such as Blogger, Blogware, Squarespace or Typepad can serve your purposes better.
This may be the best option if you want to get started as soon as possible, are new to the Internet, or are not familiar with scripts or codes.
On the other hand, if you are a maniac of complete control and do not mind spending some time and effort to set up your blog, then the server to install software such as WordPress, b2evolution or Movable Type can be very good for you.
If you don’t want to install and configure the software yourself, choose a hosting solution with Fantastico that allows you to install a number of blogs and the necessary software at the touch of a button.
How do you plan to promote your blog?
Why is it desirable to know before you open your blog? Because it will help you decide how much better to invest your time and effort when you have to direct traffic to your blog.
Some of these tasks may be assigned to performers, while others you may have to do on your own.
Decide what you want to do on your own and pay attention to service providers for other functions so that you can start directing traffic to your blog as soon as possible.
How to evaluate the success of your blog?
To determine how successful your blog is in growing your profile or profit, you will need to measure traffic and track the sales or transactions that came through it.
Planning is about moving forward. It will help you make more informed decisions about your blog, choose the blog platform and the degree of individualization you need.
Understand that blogs are not for everyone. This is just another form of communication.
Don’t get hung up on technology so that you end up ignoring more appropriate ways of communicating.
Some things may be easier to discuss face-to-face in the conference room, or even through a good old phone.
But if you’ve asked yourself all the above questions and decided that the blog meets all your goals, then the blog may be “what the doctor prescribed” for your business.